This study revealed that a lack of human involvement in the interview process can influence candidates’ perception of the employer brand. It offers practical considerations to help employers strike the right balance between the objectivity AI offers and the level of human interaction candidates want and expect. 

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Reviewed by

Hayfa Mohdzaini, Senior Policy and Practice Adviser - Technology and Analytics, CIPD

Hayfa joined us in 2020. Hayfa has degrees in computer science and human resources from University of York and University of Warwick respectively.

She started her career in the private sector working in IT and then HR and has been writing for the HR community since 2012. Previously she worked for another membership organisation (UCEA) where she expanded the range of pay and workforce benchmarking data available to the higher education HR community. 

She is interested in how the people profession can contribute to good work through technology and has written several publications on our behalf, as well as judging our people management awards, speaking at conferences and exhibitions and providing commentary to the media on the subjects of people and technology.

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