What is the qualitative aspect of the study?

There seem to be some challenges around leaders being able to set a clear vision while communicating this effectively with their employees. In this video, Patrick Brione shares some key findings from the interviews conducted with leaders, and the focus groups conducted with their followers.

Patrick Brione on some of the key findings from focus groups and interviews

Transcript

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the qualitative side of the research we
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conducted interviews and focus groups
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across five organizations we interviewed
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79 participants in total which included
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46 individual interviews with leaders in
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the organizations and then 16 focus
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groups with groups of followers that
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were reporting to the leaders two of the
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particularly interesting findings that
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came out of the qualitative research
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well firstly about the importance of
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vision in these organizations so having
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a clear and ethical vision that was set
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by the senior leaders in the
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organization and then communicated down
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clearly and articulately to the people
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at the bottom of the organization
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through the intermediate levels of
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management having that done effectively
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was very important in building a strong
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and purposeful leadership culture in the
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organization I think the second thing
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was particularly interesting to know
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that was important was having a culture
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where people felt open and comfortable
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to challenge one another where they
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observed unethical behavior and that
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could be both through challenging one
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another in person where they see people
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doing something unethical and then
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confront them directly or through
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challenging things by reporting them
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through formal anonymized reporting or
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whistleblowing processes and all of the
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case study organizations that we looked
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at in the qualitative research had some
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challenges with those but also generally
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demonstrated quite good practice and
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having both of those things and I think
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them for all of them those were two key
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components in their success of those
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organizations and demonstrating
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purposeful leadership and there are a
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lot more interesting findings in the
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report itself so you should click them
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read the read the full report see more
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you
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[Music]

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